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A story from our creative captain…

When I was a kid I used to BMX race.

I had a very well known rider as a friend, neighbor and mentor.
 
His name was Miles.
 
He had trophies and plaques all over his house and had been around the world with his bike and number plate.
 
Miles took me under the wing and taught me a lot about racing as a young boy.
 
One of the lessons I remember most was the gate technique.
He would spends hours every week practicing this.
 
I would have never imagined that good ole Miles would be teaching me one of the most important lessons of my life by standing up on his bike and snapping out of the practice gate he had in his driveway everyday.
 
This lesson has proven time and time again to hold true in almost every aspect of life for me, especially business.
 
This lesson was about how you come out of the gate.
 
As my old friend was teaching me a racing technique, little did he know his lessons would turn into a life long perspective and approach.
 
Allow me to rewind back in time…
 
All the riders are all lined up on their bikes waiting for the light to flash green and the flag to drop, signaling the start of the race.
It’s an intense moment.
The competition is on all of our faces.
Beep beep beeeeeeep!
The Flag drops and green light flashes.
 
The one who comes out of the gate strong has a much higher chance of winning that race.
You don’t have to be the fastest.
You don’t have to have the most expensive bike.
You don’t even need to be the best rider to win the race.
 

75% of the outcome is based on how you come out of the gate.

24% comes down to how you maintain your place in that race.

The last 1% or less is luck.

Now think about it…
Isn’t that the case with a brand ?
Your name, Your approach, Your look, Your feel, Your mission.
Aren’t these the factors that will determine where you place in the race?
 
 “The Brand New Brand”
Puts the right focus and emphasis on the factors that matter the most for the brands we work with.
 
 
We cover all the details you probably didn’t think about or even fully know about.
 
We create strategies that will get you out of the gate
strong and set the pace for you and
your brand to win.
 
iam the creative captain logo black 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
.

When I was a kid I used to BMX race.

I had a very well known rider as a friend, neighbor and mentor.
 
His name was Miles.
 
He had trophies and plaques all over his house and had been around the world with his bike and number plate.
 
Miles took me under the wing and taught me a lot about racing as a young boy.
 
One of the lessons I remember most was the gate technique.
He would spends hours every week practicing this.
 
I would have never imagined that good ole Miles would be teaching me one of the most important lessons of my life by standing up on his bike and snapping out of the practice gate he had in his driveway everyday.
 
This lesson has proven time and time again to hold true in almost every aspect of life for me, especially business.
 
This lesson was about how you come out of the gate.
 
As my old friend was teaching me a racing technique, little did he know his lessons would turn into a life long perspective and approach.
 
Allow me to rewind back in time…
 
All the riders are all lined up on their bikes waiting for the light to flash green and the flag to drop, signaling the start of the race.
It’s an intense moment.
The competition is on all of our faces.
Beep beep beeeeeeep!
The Flag drops and green light flashes.
 
The one who comes out of the gate strong has a much higher chance of winning that race.
You don’t have to be the fastest.
You don’t have to have the most expensive bike.
You don’t even need to be the best rider to win the race.
 

75% of the outcome is based on how you come out of the gate.

24% comes down to how you maintain your place in that race.

The last 1% or less is luck.

Now think about it…
Isn’t that the case with a brand ?
Your name, Your approach, Your look, Your feel, Your mission.
Aren’t these the factors that will determine where you place in the race?
 
 “The Brand New Brand”
Puts the right focus and emphasis on the factors that matter the most for the brands we work with.
 
 
We cover all the details you probably didn’t think about or even fully know about.
 
We create strategies that will get you out of the gate
strong and set the pace for you and
your brand to win.
 
iam the creative captain logo black 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
.

What we do for you...

Creative marketing and branding is essential for any business of today.

Unfortunately it is not a skill that can be easily taught.

You either have it or you don’t.

A certain eye and a certain understanding of customers, trends, spending patterns and even geography is required to do this well.

The tricky part is that these things are constantly changing and changing fast.

Everyone is affected and influenced by marketing and branding every single day in almost every way, yet most people don’t fully understand it nor can they really break it down.

Perfect example, you can go to an amazing restaurant and have an absolutely incredible meal.

You know that it’s Awesome with a capital A, but can you go home and cook it?

Most of the time, no.

Even if you have some culinary skills in the kitchen, it’s not going to be the same as the experience that you had at the restaurant.

The lighting, the hostess, the server, the other customers, even the silverware and the aroma when you 1st walk in.

All of these little details play into the overall experience you had with that meal and the details you wouldn’t be able to really duplicate at home.

That my friend, is the magic behind marketing and building a brand.

The second you turn on a television you’re hit with commercials – this is obvious marketing and branding, but there’s many forms of marketing and branding taking place in almost all of the shows and movies you are watching that are not so obvious to unsuspecting eyes, and they work!

Now yes, anyone can learn basic text book fundamentals of marketing and branding as a profession, but ask those same people to apply these practices to real life working models and the results are rather interesting many times if any.

Try it…

Did you try it?

Did you laugh?

Good … at least you are smiling and still reading.

Can you make it flow effortlessly?

Can you make it work time and time again?

Can you tweak the last successful campaign based on a variable like season and weather?

Ok…  now you are seeing the light. TBNB---Teal Bulb - Branding and marketing in miami

The brand new brand will analyze all the details of your brand and your needs and we will put together fully customized packages that will cover and address your individual needs.

3, 6, 9 and 12 month campaigns give us the time needed to fully execute our custom tailored marketing and branding plans and show results for your business and brand.

From restaurants to individuals, all plans are custom drafted and time is put into every detail that’s needed to really make a difference and make your projects, business and brand shine bright.

That is why we use lightbulbs everywhere…

We are always thinking and always working to make your business shine bright!

 

The brand new brand is all things creative and we really go outside the box for our clients.

Over 20 years of in field experience from small local businesses to Fortune 500 companies, our creative captain and his team have walked the walk and talked the talk with some of the biggest names around and the insight he brings to the team is never anything short of refreshing and inspiring.

We look forward to hearing from you to see how we can create a strategic partnership with you.

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