What do you represent?
What do you stand for?
How are you perceived?

These are just a few of the things we address when we interview potential clients for our creative branding services.

A real story turned business philosophy:

When I was a kid I used to BMX race.
I had a very well known rider as my friend, neighbor and mentor.
His name was Miles.

Unbeknown to me at the time, Miles taught me one of the most important lessons as an adolescent that I carry over as an adult in just about everything I do and every brand and business venture I have put my hands on.

That lesson was about how you come out of the gate.
Miles taught me how to come out of the gate as a racer.

Allow me to rewind back in time to my pre-teen days…

All the riders are all lined up on their bikes waiting for the lights to flash green and the flag to drop, signaling the start of the race.

Intense moment.

The competitive edge is on all of our faces.
Beep beep beeeeeeep
Flag drops and green light flashes.

The one who comes out of the gate strong has a much higher chance of winning that race.

You don’t have to be the fastest.
You don’t have to have the most expensive bike.
And you don’t even need to be the strongest rider to win that race.

75% of the outcome is based on how you come out of the gate.
20% comes down to how you maintain your place in that race.
The last 5% or less is luck.
But honestly, who wants to play with those odds?

Now think about it.
Isn’t that the case with a brand ?

Your look. Your feel. Your name. Your mission. Your approach.

Aren’t these the factors that will determine where you place in the race?
The race being life.
“The Brand New Brand”
Will put the right focus and emphasis on the factors that matter the most.

We create strategies that will get you out of the gate strong and set the pace for your brands success.

our services
What We Do For You
Create The Brand
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Refresh The Brand
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Maintain The Brand
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What Are People Saying
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How Do They Find You
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Cherries on Top
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Buy A Brand
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strategies that work
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our clients
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